Describe your business and audience
Explain your main products or services, the areas you serve and the customers you want to reach. Share what makes your offer useful to those customers.
Choose a concrete goal
Clarify whether your priority is enquiries, purchases, repeat business or brand awareness. Include your current channels and any existing results so the team has a starting point.
Agree resources and approvals
Discuss your budget, available content and approval process. Separate advertising spend from agency work, and agree what will be delivered and how progress will be reviewed.